Known cases / Chocolate & Candy / Cadbury
Did Cadbury Roses chocolates box (New Zealand) shrink?
420 → 380 g −9.5%Size Facts
Before420 g
After
380 g
Hidden unit-price rise at same price+10.5%
When2025
CountryNew Zealand
Evidenceconsumer association investigation (member reports, manufacturer response)
Confidencehigh
Source: Consumer NZ — 7 supermarket products that have shrunk in size or quality (Feb 2026) (consumer.org.nz). Source fetched 2026-10-17. Check the math in the calculator.
What the source says
“one before Christmas. Kate tracked the prices of a 420g box of chocolates during Christmas 2024. Then, when she went to check on prices at the end of 2025, she discovered the box had shrunk to 380g. A Mondelēz New Zealand spokesperson explained that, over the past 18 months, the company had witnessed significantly h”
Other documented cases
- 🇩🇪 Chocolate & Candy · 2024
Biscotto Waffelblättchen mit Zartbitterschokolade
200 → 100 g −50.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2023
Bohlsener Mühle Keksfreunde Schoko
250 → 125 g −50.0%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2026
MilkyWay Multipack
9 → 5 pieces −44.4%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2025
Lindt Excellence Cacao Pur 82 % Cacao
80 → 50 g −37.5%Source: vzhh.de - 🇩🇪 Chocolate & Candy · 2023
Lebkuchen
200 → 145 g −27.5%Source: vzhh.de - 🇦🇺 Chocolate & Candy · 2025
Aldi Dairy Fine Milk mini eggs
400 → 300 g −25.0%Source: choice.com.au