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Did Ariel Color washing powder 100 washes (Hungary) shrink?

Size FactsDid it shrink? Yes
Before6.325 kg
After5.5 kg
−13.0%smaller
Price per kg · if the price stayed the same+15.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 30th-largest of 100 documented laundry cuts; a bigger cut than 52% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 27 Feb 2025
Country
Hungary
Brand
Ariel
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — Ariel mosópor Color 100 mosás 5.5KG (2025-02-27) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2025-02-27) on notification by Procter and Gamble Hungary KKT.: 6,325 kg → 5,5 kg. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

Check the math in the calculator.

What the source says

“Termék megnevezése/ Márkanév Ariel mosópor Color 100 mosás 5.5KG Közzététel időpontja 2025. 02. 27. Bejelentő cégnév Procter and Gamble Hungary KKT. Korábbi termékméret 6,325 kg Új, csökkentett termékméret 5,5 kg Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT. Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória háztartási és vegyiáru Megjegyzés régi EAN: 8001090804938, új EAN…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel Color washing powder 100 washes (Hungary) shrink? 6.325 kg → 5.5 kg”, https://shrinkradar.com/cases/ariel-color-washing-powder-100-washes-hungary-2025.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — Ariel mosópor Color 100 mosás 5.5KG (2025-02-27) (https://nkfh.gov.hu/kiszereles-csokkentes/t01ble82w91qeladopa559he).

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