ShrinkRadarNet Wt. watch · groceries & household

Did Viva products shrink?

Yes. 2 documented cases. Biggest cut: Viva Paper Towels Triple Roll, 133 sheets → 121 sheets (−9.0%). See cases below.

Size Facts

Did Viva products shrink?Yes

Documented cases2

Biggest cut−9.0%

Median cut−8.8%

Years2025

Countries🇺🇸

Tracked daily0

2 documented cases. Biggest cut: Viva Paper Towels Triple Roll, 133 sheets → 121 sheets (−9.0%). See cases below.

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (2)

🇺🇸 Paper Towels · 2025
Viva Paper Towels Triple Roll
133 → 121 sheets −9.0%Source: mouseprint.org
🇺🇸 Paper Towels · 2025
Viva paper towels double roll
94 → 86 sheets/roll −8.5%Source: mouseprint.org