Known cases / Paper Towels / Viva
Did Viva paper towels double roll shrink?
94 → 86 sheets/roll −8.5%Size Facts
Before94 sheets/roll
After
86 sheets/roll
Hidden unit-price rise at same price+9.3%
When2025
CountryUnited States
Evidencenews / advocacy report
Confidencehigh
Source: Mouse Print*, Winter 2026 pt 1 (mouseprint.org). source fetched 2026-10-14. Check the math in the calculator.
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