Did Brawny Tear-A-Square paper towels shrink?

Source and evidence

Against official inflation: BLS CPI-U (US) “household paper products” changed −1.4% (12 months to Aug 2024). The size cut alone raises the price per sheet by +20.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Towels Paper towel manufacturers seem to always be reducing the number of paper towels on each roll and sometimes even the dimensions of each sheet. This time, the tear-a-square variety went from 120 sheets on a roll to just 100, but each sheet on the new one is 4/10th of an inch longer.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: paper towel shrinkflation, every documented case in one place, brand by brand. Also: toilet paper shrinkflation.