Known cases / Paper Towels / Sparkle
Did Sparkle Pick-A-Size paper towels, 8 double rolls shrink?
126 → 110 sheets/roll −12.7%Size Facts
Before126 sheets/roll
After
110 sheets/roll
Hidden unit-price rise at same price+14.5%
When2024
CountryUnited States
EvidenceWayback Machine retailer-page comparison (third-party study)
Confidencehigh
Source: LendingTree shrinkflation study (Walmart.com sizes 2019/20 via Wayback Machine vs 2024) (lendingtree.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Sparkle Pick-A-Size paper towels, 8 double rolls: old 126/8 → new 110/8; price $8.22 → $13.19 (size change -12.7%)”
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Bounty Triple Roll paper towels
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