Known cases / Paper Towels / Scott
Did Scott Choose-A-Sheet paper towels, 6 double rolls shrink?
110 → 100 sheets/roll −9.1%Size Facts
Before110 sheets/roll
After
100 sheets/roll
Hidden unit-price rise at same price+10.0%
When2024
CountryUnited States
EvidenceWayback Machine retailer-page comparison (third-party study)
Confidencehigh
Source: LendingTree shrinkflation study (Walmart.com sizes 2019/20 via Wayback Machine vs 2024) (lendingtree.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Scott Choose-A-Sheet paper towels, 6 double rolls: old 110/6 → new 100/6; price $5.98 → $6.84 (size change -9.1%)”
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