Did Sponge Towels Ultra paper towels, 6 rolls (Canada) shrink?
How big a cut? The 7th-largest of 20 documented paper towels cuts; a bigger cut than 42% of all 1,394 cases in the library. See the biggest cuts →
- When
- 2026 · reported 27 Oct 2026
- Country
- Canada
- Brand
- Sponge Towels
- Category
- Paper Towels
- Source
- ici.radio-canada.ca
Source and evidence
Against official inflation: StatCan CPI (CA) “paper supplies” changed −1.8% (12 months to Sep 2026). The size cut alone raises the price per sheet by +12.5% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Radio-Canada database record: Sponge Towels Ultra (Kruger Family), product type "Essuie-tout". Old format: 144 sheets, 6 x 144 sheets. New format: 128 sheets, 6 x 128 sheets (documented 2026).”
More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.
Topic guide: paper towel shrinkflation, every documented case in one place, brand by brand. Also: toilet paper shrinkflation.
More paper towels in Canada
All 2 in the case library →- Paper Towels · 2024
Bounty paper towels (Canada)
91 → 86 sheets/roll−5.5%
Canada · Source: ici.radio-canada.ca
Newest in paper towels
Paper towel shrinkflation →- Paper Towels · 2025
Viva Paper Towels Triple Roll
133 → 121 sheets−9.0%
United States · Source: mouseprint.org - Paper Towels · 2025
Bounty Mega Rolls
180 → 164 sheets−8.9%
United States · Source: mouseprint.org - Paper Towels · 2025
Bounty Triple Roll paper towels
135 → 123 sheets/roll−8.9%
United States · Source: mouseprint.org
