ShrinkRadar
PlusSign inMy alerts
Menu

Did Bounty paper towels (Canada) shrink?

Size FactsDid it shrink? Yes
Before91 sheets/roll
After86 sheets/roll
−5.5%smaller
Price per sheet · if the price stayed the same+5.8%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 20th-largest of 20 documented paper towels cuts; a bigger cut than 9% of all 1,394 cases in the library. See the biggest cuts →

When
2024 · reported 16 Feb 2024
Country
Canada
Brand
Bounty
Category
Paper Towels
Source
ici.radio-canada.ca

Source and evidence

Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) ici.radio-canada.ca

Source fetched 2026-11-06.

No response from Procter & Gamble. Radio-Canada could not date the old roll; dated to when it logged the new one.

Evidence
Typenews organisation database (Radio-Canada, old and new formats checked against dated photos or web archives; companies asked to respond)
Confidencemedium

Check the math in the calculator.

Against official inflation: StatCan CPI (CA) “paper supplies” changed +0.3% (12 months to Feb 2024). The size cut alone raises the price per sheet by +5.8% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Radio-Canada database record: Bounty (Procter & Gamble), product type "Essuie-tout". Old format: 91 sheets. New format: 86 sheets (documented 2024).”

More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.

Topic guide: paper towel shrinkflation, every documented case in one place, brand by brand. Also: toilet paper shrinkflation.

More from Bounty

All 9 Bounty cases →

Bounty products we track

More paper towels in Canada

All 2 in the case library →

Newest in paper towels

Paper towel shrinkflation →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Bounty paper towels (Canada) shrink? 91 sheets/roll → 86 sheets/roll”, https://shrinkradar.com/cases/bounty-paper-towels-canada-2024.html, accessed 2026-11-07. Original source: Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) (https://ici.radio-canada.ca/info/2023/reduflation/base-donnees-produits-aliments-epicerie-formats-taxes/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.