Did Bounty Select-a-Size double roll (2023) shrink?
How big a cut? The joint 16th-largest of 18 documented paper towels cuts (tied with 1 other); a bigger cut than 21% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2023 · reported 1 May 2023
- Country
- United States
- Brand
- Bounty
- Category
- Paper Towels
- Source
- mouseprint.org
Source and evidence
Against official inflation: BLS CPI-U (US) “household paper products” changed +12.4% (12 months to May 2023). The size cut alone raises the price per sheet by +8.9% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…Bounty Paper Towels In the seemingly never-ending shrinking of Bounty towels, the double rolls have just gone down from 98 select-a-size sheets to just 90. The new packages are noticeably lighter.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Topic guide: paper towel shrinkflation, every documented case in one place, brand by brand. Also: toilet paper shrinkflation.
More from Bounty
All 8 Bounty cases →- Chocolate & Candy · 2026
Bounty Multipack
256.5 → 228 g−11.1%
Germany · Source: vzhh.de - Paper Towels · 2025
Bounty Mega Rolls
180 → 164 sheets−8.9%
United States · Source: mouseprint.org - Paper Towels · 2025
Bounty Triple Roll paper towels
135 → 123 sheets/roll−8.9%
United States · Source: mouseprint.org - Paper Towels · 2024
Bounty Select-A-Size paper towels, 8 triple rolls
165 → 135 sheets/roll−18.2%
United States · Source: lendingtree.com - Paper Towels · 2023
Bounty Select-a-Size triple roll (2023)
147 → 135 sheets/roll−8.2%
United States · Source: mouseprint.org - Paper Towels · 2021
Bounty Paper Towels
165 → 147 sheets−10.9%
United States · Source: mouseprint.org
Bounty products we track
- Paper Towels
Bounty Paper towels
Net wt.—No size on file23 checks · last 2026-11-05
- Paper Towels
Bounty Paper Towel 6DP
Net wt.—No size on file23 checks · last 2026-11-05
- Paper Towels
Bounty Select-A-Size White Paper Towels
Net wt.906 sheetsNo size change20 checks · last 2026-11-05
More paper towels in United States
All 18 in the case library →- Paper Towels · 2025
Viva Paper Towels Triple Roll
133 → 121 sheets−9.0%
United States · Source: mouseprint.org - Paper Towels · 2025
Viva paper towels double roll
94 → 86 sheets/roll−8.5%
United States · Source: mouseprint.org - Paper Towels · 2024
Brawny Tear-A-Square paper towels
120 → 100 sheets/roll−16.7%
United States · Source: mouseprint.org
Newest in paper towels
Paper towel shrinkflation →- Paper Towels · 2024
Sparkle Pick-A-Size paper towels, 8 double rolls
126 → 110 sheets/roll−12.7%
United States · Source: lendingtree.com - Paper Towels · 2024
Scott Choose-A-Sheet paper towels, 6 double rolls
110 → 100 sheets/roll−9.1%
United States · Source: lendingtree.com - Paper Towels · 2024
Great Value Ultra Strong paper towels, 6 double rolls
120 → 110 sheets/roll−8.3%
United States · Source: lendingtree.com