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Did Bounty Select-a-Size triple roll (2023) shrink?

Size FactsDid it shrink? Yes
Before147 sheets/roll
After135 sheets/roll
−8.2%smaller
Price per sheet · if the price stayed the same+8.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 16th-largest of 18 documented paper towels cuts (tied with 1 other); a bigger cut than 21% of all 1,366 cases in the library. See the biggest cuts →

When
2023 · reported 1 May 2023
Country
United States
Brand
Bounty
Category
Paper Towels
Source
mouseprint.org

Source and evidence

Here We Shrink Again – Spring 2023 – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “household paper products” changed +12.4% (12 months to May 2023). The size cut alone raises the price per sheet by +8.9% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…The new packages are noticeably lighter. *MOUSE PRINT: The triple rolls of Bounty were also downsized from 147 select-a-size sheets per roll to 135. Thanks to Richard G. for spotting that.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: paper towel shrinkflation, every documented case in one place, brand by brand. Also: toilet paper shrinkflation.

More from Bounty

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Bounty products we track

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All 18 in the case library →

Newest in paper towels

Paper towel shrinkflation →

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Cite this case

ShrinkRadar, “Did Bounty Select-a-Size triple roll (2023) shrink? 147 sheets/roll → 135 sheets/roll”, https://shrinkradar.com/cases/bounty-select-a-size-triple-roll-2023-us-2023.html, accessed 2026-11-05. Original source: Here We Shrink Again – Spring 2023 – Mouse Print* (https://www.mouseprint.org/2023/05/01/may23/).

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