Known cases / Paper Towels / Viva
Did Viva Paper Towels Triple Roll shrink?
133 → 121 sheets −9.0%Size Facts
Before133 sheets
After
121 sheets
Hidden unit-price rise at same price+9.9%
When2025
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Shrink Again – Fall 2025 – Part 2 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Kimberly Clark has axed a dozen sheets off their triple roll packs of Viva. They are now down to 121 sheets.”
Other documented cases
- 🇺🇸 Paper Towels · 2023
Great Value Ultra Strong paper towels
168 → 120 sheets/roll −28.6%Source: usw.org - 🇺🇸 Paper Towels · 2024
Bounty Select-A-Size paper towels, 8 triple rolls
165 → 135 sheets/roll −18.2%Source: lendingtree.com - 🇺🇸 Paper Towels · 2024
Sparkle Pick-A-Size paper towels, 8 double rolls
126 → 110 sheets/roll −12.7%Source: lendingtree.com - 🇺🇸 Paper Towels · 2010
Kirkland Signature (Costco) paper towels
96.2 → 85 sq ft −11.6%Source: consumerreports.org - 🇺🇸 Paper Towels · 2021
Bounty Paper Towels
165 → 147 sheets −10.9%Source: mouseprint.org - 🇺🇸 Paper Towels · 2024
Scott Choose-A-Sheet paper towels, 6 double rolls
110 → 100 sheets/roll −9.1%Source: lendingtree.com