Known cases / Toilet Paper / Scott
Did Scott toilet tissue shrink?
115.2 → 104.8 sq ft −9.0%Size Facts
Before115.2 sq ft
After
104.8 sq ft
Hidden unit-price rise at same price+9.9%
When2010
CountryUnited States
EvidenceConsumer Reports investigation
Confidencehigh
Source: Consumer Reports — CR Finds More Products Are Getting Smaller (Jan 2011) (consumerreports.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Scott toilet tissue: 115.2 sq. ft. → 104.8 sq. ft. (-9%)”
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