Did Charmin Ultra Strong Mega XL roll (was Super Mega) shrink?

Size FactsDid it shrink? Yes
Before363 sheets/roll
After330 sheets/roll
−9.1%smaller
Price per sheet · if the price stayed the same+10.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 19th-largest of 34 documented toilet paper cuts (tied with 2 others); a bigger cut than 26% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 23 Dec 2024
Country
United States
Brand
Charmin
Category
Toilet Paper
Source
mouseprint.org

Source and evidence

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “household paper products” changed +0.1% (12 months to Dec 2024). The size cut alone raises the price per sheet by +10.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…downsizing spotter, Richard G., discovered that Charmin in the red package finally downsized again (the soft version in the blue package did that last year). Now each roll has 330 sheets instead of the old 363. *MOUSE PRINT: Along with the reduction in sheets came a name change.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.

More from Charmin

All 10 Charmin cases →

Charmin products we track

Charmin brand page →

More toilet paper in United States

All 25 in the case library →

Newest in toilet paper

Toilet paper shrinkflation →

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Cite this case

ShrinkRadar, “Did Charmin Ultra Strong Mega XL roll (was Super Mega) shrink? 363 sheets/roll → 330 sheets/roll”, https://shrinkradar.com/cases/charmin-ultra-strong-mega-xl-roll-was-super-mega-us-2024.html, accessed 2026-11-05. Original source: Here We Shrink Again – Year-End 2024 – Mouse Print* (https://www.mouseprint.org/2024/12/23/here-we-shrink-again-year-end-2024/).

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