Did Charmin Ultra Strong Mega XL roll (was Super Mega) shrink?
How big a cut? The joint 19th-largest of 34 documented toilet paper cuts (tied with 2 others); a bigger cut than 26% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2024 · reported 23 Dec 2024
- Country
- United States
- Brand
- Charmin
- Category
- Toilet Paper
- Source
- mouseprint.org
Source and evidence
Against official inflation: BLS CPI-U (US) “household paper products” changed +0.1% (12 months to Dec 2024). The size cut alone raises the price per sheet by +10.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…downsizing spotter, Richard G., discovered that Charmin in the red package finally downsized again (the soft version in the blue package did that last year). Now each roll has 330 sheets instead of the old 363. *MOUSE PRINT: Along with the reduction in sheets came a name change.”
More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.
Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.
More from Charmin
All 10 Charmin cases →- Toilet Paper · 2025
Charmin Ultra Soft Mega Roll (2025)
224 → 208 sheets/roll−7.1%
United States · Source: mouseprint.org - Toilet Paper · 2024
Charmin Ultra Strong toilet paper, 24 mega rolls
286 → 242 sheets/roll−15.4%
United States · Source: lendingtree.com - Toilet Paper · 2024
Charmin Ultra Soft toilet paper, 12 mega rolls
284 → 244 sheets/roll−14.1%
United States · Source: lendingtree.com - Toilet Paper · 2022
Charmin Ultra Strong Mega Rolls
264 → 242 sheets−8.3%
United States · Source: mouseprint.org - Toilet Paper · 2022
Charmin Ultra Soft Mega Roll
264 → 244 sheets/roll−7.6%
United States · Source: inquirer.com - Toilet Paper · 2022
Charmin Ultra Soft Super Mega Roll
396 → 366 sheets/roll−7.6%
United States · Source: inquirer.com
Charmin products we track
Charmin brand page →- Toilet Paper
Charmin Essentials soft - mega rolls
Net wt.—No size on file20 checks · last 2026-11-05
- Toilet Paper
Charmin Ultra soft super roll
Net wt.—No size on file20 checks · last 2026-11-05
- Toilet Paper
Charmin Ultra soft super plus rolls
Net wt.—No size on file20 checks · last 2026-11-05
More toilet paper in United States
All 25 in the case library →- Toilet Paper · 2026
Quilted Northern Mega Roll
295 → 255 sheets/roll−13.6%
United States · Source: mouseprint.org - Toilet Paper · 2024
Cottonelle Ultra Clean toilet paper
321 → 284 sheets/roll−11.5%
United States · Source: mouseprint.org - Toilet Paper · 2024
Angel Soft toilet paper, 12 mega rolls
429 → 320 sheets/roll−25.4%
United States · Source: lendingtree.com
Newest in toilet paper
Toilet paper shrinkflation →- Toilet Paper · 2025
Purex Mega Long toilet paper (New Zealand)
450 → 410 sheets/roll−8.9%
New Zealand · Source: consumer.org.nz - Toilet Paper · 2024
Quilted Northern Ultra Plush toilet paper, 18 mega rolls
308 → 255 sheets/roll−17.2%
United States · Source: lendingtree.com - Toilet Paper · 2024
Great Value Ultra Strong toilet paper, 12 mega rolls
286 → 242 sheets/roll−15.4%
United States · Source: lendingtree.com