Known cases / Toilet Paper / Angel Soft
Did Angel Soft toilet paper, 12 mega rolls shrink?
429 → 320 sheets/roll −25.4%Size Facts
Before429 sheets/roll
After
320 sheets/roll
Hidden unit-price rise at same price+34.1%
When2024
CountryUnited States
EvidenceWayback Machine retailer-page comparison (third-party study)
Confidencehigh
Source: LendingTree shrinkflation study (Walmart.com sizes 2019/20 via Wayback Machine vs 2024) (lendingtree.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Angel Soft toilet paper, 12 mega rolls: old 429/12 → new 320/12; price $9.97 → $8.44 (size change -25.4%)”
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