Did Cottonelle Ultra Clean toilet paper shrink?

Source and evidence

Against official inflation: BLS CPI-U (US) “household paper products” changed +0.7% (12 months to Apr 2024). The size cut alone raises the price per sheet by +13.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…And Cottonelle is no exception. The new Cottonelle is supposedly “thicker and stronger” but look how much small the new package is. The old 321-sheet rolls are now only 284-sheets. Thanks to our ace shrinkflation detective, Richard G. for spotting this change.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.