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Did Cottonelle double roll (2016) shrink?

Size FactsDid it shrink? Yes
Before209 sheets/roll
After190 sheets/roll
−9.1%smaller
Price per sheet · if the price stayed the same+10.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 19th-largest of 34 documented toilet paper cuts (tied with 2 others); a bigger cut than 26% of all 1,366 cases in the library. See the biggest cuts →

When
2016 · reported 16 May 2016
Country
United States
Brand
Cottonelle
Category
Toilet Paper
Source
mouseprint.org

Source and evidence

Here We Downsize Again — 2016 (part 2) – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“…Cottonelle continues to shrink in size, this time going from 418 sheets on a mega roll to 380 sheets. Double rolls have also downsized from 209 sheets per roll to 190.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.

More from Cottonelle

All 6 Cottonelle cases →

Cottonelle products we track

Cottonelle brand page →

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All 25 in the case library →

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Cite this case

ShrinkRadar, “Did Cottonelle double roll (2016) shrink? 209 sheets/roll → 190 sheets/roll”, https://shrinkradar.com/cases/cottonelle-double-roll-2016-us-2016.html, accessed 2026-11-05. Original source: Here We Downsize Again — 2016 (part 2) – Mouse Print* (https://www.mouseprint.org/2016/05/16/here-we-downsize-again-2016-part-2/).

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