ShrinkRadarNet Wt. watch · groceries & household

Known cases / Toilet Paper / Cottonelle

Did Cottonelle shrink?

418 → 380 sheets −9.1%
Size Facts
Did it shrink?Yes
Before418 sheets
After
380 sheets
Cut−9.1%
Hidden unit-price rise at same price+10.0%
When2016
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh

Source: Mouse Print* — Here We Downsize Again — 2016 (part 2) (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“Cottonelle continues to shrink in size, this time going from 418 sheets on a mega roll to 380 sheets”

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