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Known cases / Toilet Paper / Great Value

Did Great Value Ultra Strong toilet paper, 12 mega rolls shrink?

286 → 242 sheets/roll −15.4%
Size Facts
Did it shrink?Yes
Before286 sheets/roll
After
242 sheets/roll
Cut−15.4%
Hidden unit-price rise at same price+18.2%
When2024
CountryUnited States
EvidenceWayback Machine retailer-page comparison (third-party study)
Confidencehigh

Source: LendingTree shrinkflation study (Walmart.com sizes 2019/20 via Wayback Machine vs 2024) (lendingtree.com). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“Great Value Ultra Strong toilet paper, 12 mega rolls: old 286/12 → new 242/12; price $10.73 → $12.48 (size change -15.4%)”

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