Known cases / Toilet Paper / Charmin
Did Charmin Ultra Soft toilet paper, 12 mega rolls shrink?
284 → 244 sheets/roll −14.1%Size Facts
Before284 sheets/roll
After
244 sheets/roll
Hidden unit-price rise at same price+16.4%
When2024
CountryUnited States
EvidenceWayback Machine retailer-page comparison (third-party study)
Confidencehigh
Source: LendingTree shrinkflation study (Walmart.com sizes 2019/20 via Wayback Machine vs 2024) (lendingtree.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Charmin Ultra Soft toilet paper, 12 mega rolls: old 284/12 → new 244/12; price $12.97 → $14.97 (size change -14.1%)”
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