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Did Charmin toilet paper, 12-roll pack (Canada) shrink?

Size FactsDid it shrink? Yes
Before264 sheets/roll
After242 sheets/roll
−8.3%smaller
Price per sheet · if the price stayed the same+9.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 25th-largest of 38 documented toilet paper cuts (tied with 1 other); a bigger cut than 21% of all 1,394 cases in the library. See the biggest cuts →

When
2021–2024 · reported 27 May 2024
Country
Canada
Brand
Charmin
Category
Toilet Paper
Source
ici.radio-canada.ca

Source and evidence

Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) ici.radio-canada.ca

Source fetched 2026-11-06.

Same 12-roll pack. No response from Procter & Gamble.

Evidence
Typenews organisation database (Radio-Canada, old and new formats checked against dated photos or web archives; companies asked to respond)
Confidencehigh

Check the math in the calculator.

Against official inflation: StatCan CPI (CA) “paper supplies” changed +15.4% (2024 average vs 2021). The size cut alone raises the price per sheet by +9.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Radio-Canada database record: Charmin (Procter & Gamble), product type "Papier hygiénique". Old format: 264 sheets, 12 rolls. New format: 242 sheets, 12 rolls (documented 2024).”

More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.

Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.

More from Charmin

All 12 Charmin cases →

Charmin products we track

Charmin brand page →

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All 4 in the case library →

Newest in toilet paper

Toilet paper shrinkflation →

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Cite this case

ShrinkRadar, “Did Charmin toilet paper, 12-roll pack (Canada) shrink? 264 sheets/roll → 242 sheets/roll”, https://shrinkradar.com/cases/charmin-toilet-paper-12-roll-pack-canada-2021-2024.html, accessed 2026-11-07. Original source: Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) (https://ici.radio-canada.ca/info/2023/reduflation/base-donnees-produits-aliments-epicerie-formats-taxes/).

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