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Did President's Choice toilet paper, 30 rolls (Canada) shrink?

Size FactsDid it shrink? Yes
Before425 sheets/roll
After404 sheets/roll
−4.9%smaller
Price per sheet · if the price stayed the same+5.2%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 37th-largest of 38 documented toilet paper cuts; a bigger cut than 6% of all 1,394 cases in the library. See the biggest cuts →

When
2024 · reported 22 Mar 2024
Country
Canada
Brand
President's Choice
Category
Toilet Paper
Source
ici.radio-canada.ca

Source and evidence

Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) ici.radio-canada.ca

Source fetched 2026-11-06.

Same 30-roll pack. Loblaw told Radio-Canada its suppliers face cost increases and that it is getting hard to balance that pressure with keeping prices low. Radio-Canada could not date the old roll; dated to when it logged the new one.

Evidence
Typenews organisation database (Radio-Canada, old and new formats checked against dated photos or web archives; companies asked to respond)
Confidencemedium

Check the math in the calculator.

Against official inflation: StatCan CPI (CA) “paper supplies” changed −3.7% (12 months to Mar 2024). The size cut alone raises the price per sheet by +5.2% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Radio-Canada database record: Le choix du Président (Loblaw), product type "Papier hygiénique". Old format: 425 sheets, 30 rolls. New format: 404 sheets, 30 rolls (documented 2024).”

More from Canada: the Canada shrinkflation list has all 43 documented cases, sortable and filterable.

Topic guide: toilet paper shrinkflation, every documented case in one place, brand by brand.

President's Choice products we track

More toilet paper in Canada

All 4 in the case library →

Newest in toilet paper

Toilet paper shrinkflation →

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Cite this case

ShrinkRadar, “Did President's Choice toilet paper, 30 rolls (Canada) shrink? 425 sheets/roll → 404 sheets/roll”, https://shrinkradar.com/cases/president-s-choice-toilet-paper-30-rolls-canada-2024.html, accessed 2026-11-07. Original source: Radio-Canada — Bienvenue au rayon des formats réduits (réduflation database, updated 27 Oct 2026) (https://ici.radio-canada.ca/info/2023/reduflation/base-donnees-produits-aliments-epicerie-formats-taxes/).

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