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Known cases / Toilet Paper / Charmin

Did Charmin Ultra Strong Mega Rolls shrink?

264 → 242 sheets −8.3%
Size Facts
Did it shrink?Yes
Before264 sheets
After
242 sheets
Cut−8.3%
Hidden unit-price rise at same price+9.1%
When2022
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh

Source: Mouse Print* — Here We Shrink Again – Early Fall 2022 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“Mega rolls were reduced from 264 sheets to 242 sheets, and Super Mega went from 396 to 363 sheets”

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