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Did Ariel gel capsules 20 → 19 pack (5 scents) (Hungary) shrink?

Size FactsDid it shrink? Yes
Before20 capsules
After19 capsules
−5.0%smaller
Price per capsule · if the price stayed the same+5.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 80th-largest of 100 documented laundry cuts (tied with 1 other); a bigger cut than 6% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 27 Feb 2025
Country
Hungary
Brand
Ariel
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — Ariel gélkapszula Amethyst 19 darab (2025-02-27) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2025-02-27) on notification by Procter and Gamble Hungary KKT.: 20 darab → 19 darab. The register has 5 records for this change (flavours/scents/pack variants): Ariel gélkapszula Amethyst 19 darab; Ariel gélkapszula Color Fresh 19 darab; Ariel gélkapszula Extra Hygiene 19 darab; Ariel gélkapszula Fresh Air 19 darab; Ariel gélkapszula Mountain Spring 19 darab. Other record pages: nkfh.gov.hu, nkfh.gov.hu, nkfh.gov.hu, nkfh.gov.hu. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

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What the source says

“Termék megnevezése/ Márkanév Ariel gélkapszula Mountain Spring 19 darab Közzététel időpontja 2025. 02. 27. Bejelentő cégnév Procter and Gamble Hungary KKT. Korábbi termékméret 20 darab Új, csökkentett termékméret 19 darab Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT. Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória háztartási és vegyiáru Megjegyzés régi EAN: 8001090726667, új EAN…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel gel capsules 20 → 19 pack (5 scents) (Hungary) shrink? 20 capsules → 19 capsules”, https://shrinkradar.com/cases/ariel-gel-capsules-20-19-pack-5-scents-hungary-2025.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — Ariel gélkapszula Amethyst 19 darab (2025-02-27) (https://nkfh.gov.hu/kiszereles-csokkentes/crsgabrpg85lyak4z6sbjnzt).

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