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Did Cadbury Fudge bar multipack (UK) shrink?

Size FactsDid it shrink? Yes
Before5 bars
After4 bars
−20.0%smaller
Price per bar · observed+25.0%Shelf price £1.40 → £1.40, as recorded by the source.

Before you paid £0.28 per bar; after, £0.35 per bar: 25.0% more for the same amount.

How big a cut? The joint 25th-largest of 189 documented chocolate & candy cuts (tied with 13 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 28 Oct 2025
Country
United Kingdom
Brand
Cadbury
Category
Chocolate & Candy
Source
which.co.uk

Source and evidence

Which? — Enough to give you heartburn: wave of shrinkflation striking coffee, toothpaste and even Gaviscon (28 Oct 2025) which.co.uk

Source fetched 2026-10-30. All 51 Which? cases.

Which?'s autumn 2025 research: Fudge and Freddo multipacks went from five bars to four at Morrisons, Ocado and Tesco while the £1.40 price stayed the same, 25% more per bar.

Evidence
Typeconsumer organisation (Which?, shelf prices compared)
Confidencehigh
Size cut alone, at the old price+25.0%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +11.9% (12 months to Oct 2025). This pack’s price per bar changed +25.0%, 13.1 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…The price for this new, smaller tub at Morrisons went from £6 to £7 this year - a hike of 27 per cent per 100g. Meanwhile, Cadbury’s multipacks of Freddo and Fudge bars both went from five bars to four at Morrisons, Ocado and Tesco yet the price of £1.40 didn’t change - a 25 per cent increase per chocolate bar.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

More from Cadbury

All 32 Cadbury cases →

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Chocolate shrinkflation →

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Cite this case

ShrinkRadar, “Did Cadbury Fudge bar multipack (UK) shrink? 5 bars → 4 bars”, https://shrinkradar.com/cases/cadbury-fudge-bar-multipack-uk-2025.html, accessed 2026-11-05. Original source: Which? — Enough to give you heartburn: wave of shrinkflation striking coffee, toothpaste and even Gaviscon (28 Oct 2025) (https://www.which.co.uk/policy-and-insight/article/enough-to-give-you-heartburn-which-finds-wave-of-shrinkflation-striking-coffee-toothpasteand-even-gaviscon-aDdzJ1r1RIXA).

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