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Did Ariel liquid detergent 3 L → 2.25 L (Fresh Air, Amethyst) (Hungary) shrink?

Size FactsDid it shrink? Yes
Before3 l
After2.25 l
−25.0%smaller
Price per l · if the price stayed the same+33.3%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 9th-largest of 100 documented laundry cuts; a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 27 Feb 2025
Country
Hungary
Brand
Ariel
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — Ariel folyékony mosószer Amethyst 50 mosás 2.25L (2025-02-27) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2025-02-27) on notification by Procter and Gamble Hungary KKT.: 3 liter → 2,25 liter. The register has 2 records for this change (flavours/scents/pack variants): Ariel folyékony mosószer Amethyst 50 mosás 2.25L; Ariel folyékony mosószer Fresh Air 50 mosás 2.25L. Other record pages: nkfh.gov.hu. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

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What the source says

“Termék megnevezése/ Márkanév Ariel folyékony mosószer Fresh Air 50 mosás 2.25L Közzététel időpontja 2025. 02. 27. Bejelentő cégnév Procter and Gamble Hungary KKT. Korábbi termékméret 3 liter Új, csökkentett termékméret 2,25 liter Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT. Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória háztartási és vegyiáru Megjegyzés régi EAN: 8700216357098, új EAN…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel liquid detergent 3 L → 2.25 L (Fresh Air, Amethyst) (Hungary) shrink? 3 l → 2.25 l”, https://shrinkradar.com/cases/ariel-liquid-detergent-3-l-2-25-l-fresh-air-amethyst-hungary-2025.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — Ariel folyékony mosószer Amethyst 50 mosás 2.25L (2025-02-27) (https://nkfh.gov.hu/kiszereles-csokkentes/n4wqb351k69ecr39ecs8g3yh).

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