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Known cases / Juice & Drinks / Quality Street

Did Quality Street tub (2023) shrink?

600 → 550 g −8.3%
Size Facts
Did it shrink?Yes
Before600 g
After
550 g
Cut−8.3%
Hidden unit-price rise at same price+9.1%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh

Source: https://www.which.co.uk/news/article/shrinkflation-the-brands-charging-you-more-for-less-atUkT4m2GjuP (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“are now shrinking in size. And with Christmas not too far away, it’s bad news for fans of the traditional festive tubs of chocolates. Quality Street tubs have shrunk from 600g to 550g this year. Yet at Morrisons the price rose from £6 to £7 – that's a 27% rise per 100g. Meanwhile, multipacks of Cadbury”

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