Known cases / Juice & Drinks / Quality Street
Did Quality Street Purple One (per sweet) shrink?
9.59 → 8.46 g −11.8%Size Facts
Before9.59 g
After
8.46 g
Hidden unit-price rise at same price+13.4%
When2025
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Shrinkflation bites as boxes of Quality Street and Celebrations lose weight | Food & drink industry | The Guardian (theguardian.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“é announced it was altering how Quality Street’s Purple One and Orange Crunch looked. As well as changing shape, they are now lighter: the unwrapped Purple One used to weigh 9.59g and is now 8.46g. The new look Orange Crunch is down from 9.06g to 8.72g. You can’t even seek solace from shrinkflation in a Terry’s Cho”
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