Known cases / Juice & Drinks / Quality Street
Did Quality Street tub shrink?
650 → 600 g −7.7%Size Facts
Before650 g
After
600 g
Hidden unit-price rise at same price+8.3%
When2022
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-on-the-rise-which-reveals-the-items-that-have-shrunk-in-size-but-not- (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“usages: down from 336g to 304g (9.5% smaller) Magnum ice creams (four pack): down from 110ml to 100ml (9.1% smaller) Nestlé Quality Street chocolate tubs: down from 650g to 600g tubs (7.7% smaller) Pringles tubes: down from 200g to 185g (7.5% smaller) Comfort Pure fabric conditioner: down from 85”
Other documented cases
- 🇩🇪 Juice & Drinks · 2019
HiPP 100% Bio Direktsaft Karotte
500 → 330 ml −34.0%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2022
Gut & Günstig feine Beerenmischung
750 → 500 g −33.3%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2022
Penny Bitter Lemon
1.5 → 1 l −33.3%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2025
Valensina Milde Orange
1000 → 700 ml −30.0%Source: vzhh.de - 🇩🇪 Juice & Drinks · 2021
Blankenburger Orancia
1000 → 700 ml −30.0%Source: vzhh.de - 🇧🇷 Juice & Drinks · 2023
Tang powdered drink
25 → 18 g −28.0%Source: procon.niteroi.rj.gov.br