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Did Toblerone 360g bar (UK) shrink?

360 → 340 g −5.6%
Size Facts
Did it shrink?Yes
Before360 g
After
340 g
Cut−5.6%
Hidden unit-price rise at same price+5.9%
When2025
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh

Source: Shrinkflation bites as boxes of Quality Street and Celebrations lose weight | Food & drink industry | The Guardian (theguardian.com). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“ch has already struck and made the tubs of the confectionery lighter. Someone has also taken a bite out of Toblerone, with 20g shaved off its chocolatey peaks, reducing a 360g bar to 340g. The latest round of shrinkflation means anyone prising the lid off the Quality Street box may be underwhelmed by the n”

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