Known cases / Juice & Drinks / Toblerone
Did Toblerone The Edgy Egg Milk Chocolate Easter Egg shrink?
298 → 256 g −14.1%Size Facts
Before298 g
After
256 g
Hidden unit-price rise at same price+16.4%
When2026
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Which? — Easter egg Shrinkflation (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“the Toblerone The Edgy Egg Milk Chocolate Easter Egg With Truffles was reduced from £14 for 298g last year to £15 for 256g this year - an increase of 25 per cent per gram.”
Toblerone products we track
- Chocolate Candies
Toblerone Dark Chocolate with Honey and Almond Nougat
Net wt.100 G
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