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Did Toblerone The Edgy Egg Milk Chocolate Easter Egg shrink?

298 → 256 g −14.1%
Size Facts
Did it shrink?Yes
Before298 g
After
256 g
Cut−14.1%
Hidden unit-price rise at same price+16.4%
When2026
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh

Source: Which? — Easter egg Shrinkflation (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“the Toblerone The Edgy Egg Milk Chocolate Easter Egg With Truffles was reduced from £14 for 298g last year to £15 for 256g this year - an increase of 25 per cent per gram.”

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