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Known cases / Juice & Drinks / Maltesers

Did Maltesers XL Easter egg shrink?

231 → 194 g −16.0%
Size Facts
Did it shrink?Yes
Before231 g
After
194 g
Cut−16.0%
Hidden unit-price rise at same price+19.1%
When2026
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh

Source: The Guardian — Easter eggs smaller but pricier (theguardian.com). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“Maltesers is living up to its “the lighter way to enjoy chocolate” slogan with its XL egg rather less large this year at 194g in many shops, down from 231g in 2025, while the price charged by Tesco has risen by £1 to £7.”

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