Did Morinaga Milk Cocoa (Japan) shrink?
Size FactsDid it shrink? Yes
Before240 g
After200 g
−16.7%smaller
Price per 100 g · if the price stayed the same+20.0%Hypothetical: the size cut alone. The source recorded no shelf prices.
How big a cut? The joint 20th-largest of 57 documented coffee & tea cuts (tied with 3 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2025 · reported 16 Jul 2025
- Country
- Japan
- Brand
- Morinaga
- Category
- Coffee & Tea
- Source
- morinaga.co.jp
Source and evidence
What the source says
“サンド 板チョコアイス ザ・クレープ＜チョコ＆バニラ＞ パリパリバー＜バニラ＞ ▼価格改定および内容量変更商品 改定日 商品名 価格改定率 内容量変更率 内容量 現行 改定後 冷菓 １品目 ９月１日（発売分より） パキシエル 約７％ ▲約 14％ 40ml×7 本 40ml×６本 食品 １品目 ９月２日（発売分より） ミルクココア 約 12％ ▲約 17％ 240ｇ…”
More from Japan: the Japan shrinkflation tracker has all 39 documented cases, sortable and filterable.
Topic guide: coffee shrinkflation, every documented case in one place, brand by brand.
More from Morinaga
All 2 Morinaga cases →- Ice Cream · 2025
Morinaga Pakisiel ice bars, multipack (Japan)
7 → 6 bars−14.3%
Japan · Source: morinaga.co.jp
Morinaga products we track
- Candies
Morinaga hi-chew
Net wt.50 g (10 x 5 g)No size change23 checks · last 2026-11-05
More coffee & tea in Japan
All 3 in the case library →- Coffee & Tea · 2026
meito lemon tea powder, 470 g (Japan)
470 → 420 g−10.6%
Japan · Source: meito-abc.co.jp - Coffee & Tea · 2026
meito Kaori Takai Milk Cocoa 400 g (Japan)
400 → 360 g−10.0%
Japan · Source: meito-abc.co.jp
Newest in coffee & tea
Coffee shrinkflation →- Coffee & Tea · 2026
Eight O'Clock The Original whole bean coffee, large bag
40 → 38 oz−5.0%
United States · Source: mouseprint.org - Coffee & Tea · 2026
Kenco Millicano instant coffee jar (Original/Americano and Decaf)
100 → 90 g−10.0%
United Kingdom · Source: dev.to - Coffee & Tea · 2026
Kenco Smooth / Rich / Decaf instant coffee jar, large
200 → 190 g−5.0%
United Kingdom · Source: thegrocer.co.uk
