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Did Ariel Sensitive Skin liquid detergent 5 L → 4.5 L (Hungary) shrink?

Size FactsDid it shrink? Yes
Before5 l
After4.5 l
−10.0%smaller
Price per l · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 41st-largest of 100 documented laundry cuts (tied with 10 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 28 Feb 2025
Country
Hungary
Brand
Ariel
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — Ariel folyékony mosószer Sensitive Skin 100 mosás 4.5L (2025-02-28) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2025-02-28) on notification by Procter and Gamble Hungary KKT.: 5 liter → 4,5 liter. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

Check the math in the calculator.

What the source says

“Termék megnevezése/ Márkanév Ariel folyékony mosószer Sensitive Skin 100 mosás 4.5L Közzététel időpontja 2025. 02. 28. Bejelentő cégnév Procter and Gamble Hungary KKT. Korábbi termékméret 5 liter Új, csökkentett termékméret 4,5 liter Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT. Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória háztartási és vegyiáru Megjegyzés régi EAN: 8001090726957, új EAN…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Ariel Sensitive Skin liquid detergent 5 L → 4.5 L (Hungary) shrink? 5 l → 4.5 l”, https://shrinkradar.com/cases/ariel-sensitive-skin-liquid-detergent-5-l-4-5-l-hungary-2025.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — Ariel folyékony mosószer Sensitive Skin 100 mosás 4.5L (2025-02-28) (https://nkfh.gov.hu/kiszereles-csokkentes/nteepxgvmjec2x15y2lg7sb8).

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