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Known cases / Toilet Paper / Charmin

Did Charmin Ultra Strong shrink?

286 → 264 sheets −7.7%
Size Facts
Did it shrink?Yes
Before286 sheets
After
264 sheets
Cut−7.7%
Hidden unit-price rise at same price+8.3%
When2020
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh

Source: Mouse Print* — Here We Downsize Again – Year-End 2020 (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“It took a while for P&G to get around to reducing the size of their “ultra strong” Charmin from 286 sheets to 264. Back in March, we reported that the “soft” version had already made the change”

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