Did Kirkland Signature paper towels (2021) shrink?

Source and evidence

Against official inflation: BLS CPI-U (US) “household paper products” changed +3.5% (12 months to May 2021). The size cut alone raises the price per sheet by +14.3% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…*MOUSE PRINT: Costco Paper Towels Paper towels is one of the products that has been downsized periodically over the years and that includes store brands. Costco’s own brand was recently downsized from 160 sheets on the roll to 140. So you basically lost a roll-and-a-half from each package.”

Store brand: this is a Costco own-label product. See all Costco store-brand cases or store-brand shrinkflation across retailers.

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: paper towel shrinkflation, every documented case in one place, brand by brand. Also: toilet paper shrinkflation.