Known cases / Paper Towels / Kirkland
Did Kirkland Signature (Costco) paper towels shrink?
96.2 → 85 sq ft −11.6%Size Facts
Before96.2 sq ft
After
85 sq ft
Hidden unit-price rise at same price+13.2%
When2010
CountryUnited States
EvidenceConsumer Reports investigation
Confidencehigh
Source: Consumer Reports — CR Finds More Products Are Getting Smaller (Jan 2011) (consumerreports.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Kirkland Signature (Costco) paper towels: 96.2 sq. ft. → 85 sq. ft. (-11.6%)”
Kirkland products we track
- Peanut Butters
Kirkland Organic Creamy Peanut Butter
Net wt.793.8 g - Peanut Butters
Kirkland beurre de noix mélangées avec graines
Net wt.765 g - Toilet Paper
Kirkland Bath Tissue
Net wt.— - Canned Tunas
KIRKLAND ALBACORE SOLID WHITE TUNA IN WATER
Net wt.153g
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