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Did Bounty Select-a-Size roll (2012) shrink?

Size FactsDid it shrink? Yes
Before121 sheets/roll
After111 sheets/roll
−8.3%smaller
Price per sheet · if the price stayed the same+9.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 13th-largest of 18 documented paper towels cuts (tied with 2 others); a bigger cut than 21% of all 1,366 cases in the library. See the biggest cuts →

When
2012 · reported 21 May 2012
Country
United States
Brand
Bounty
Category
Paper Towels
Source
mouseprint.org

Source and evidence

Here We Downsize Again – Part 1 (2012) – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“…Paper towels often are downsized, and Bounty is no exception: *MOUSE PRINT: Bounty Select-a-Size went from 121 sheets on a roll down to 111. But, the new package seems to say that you are getting 33% more sheets. How in the world is that possible?”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: paper towel shrinkflation, every documented case in one place, brand by brand. Also: toilet paper shrinkflation.

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Cite this case

ShrinkRadar, “Did Bounty Select-a-Size roll (2012) shrink? 121 sheets/roll → 111 sheets/roll”, https://shrinkradar.com/cases/bounty-select-a-size-roll-2012-us-2012.html, accessed 2026-11-05. Original source: Here We Downsize Again – Part 1 (2012) – Mouse Print* (https://www.mouseprint.org/2012/05/21/here-we-downsize-again-part-1-2012/).

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