Known cases / Chips & Snacks / Tostitos
Did Tostitos Hint of Lime shrink?
13 → 11 oz −15.4%Size Facts
Before13 oz
After
11 oz
Hidden unit-price rise at same price+18.2%
When2021
CountryUnited States
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Tostitos and Ruffles shrank their bags of chips. It backfired | CNN Business (cnn.com). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“meticulously tracks shrinkflation, found that Tostitos’ “Hint of Guacamole” version shrank by one ounce from 12 to 11 ounces, while its “Hint of Lime” version dropped from 13 ounces to 11. Dworsky also found that Ruffles shaved off a half-ounce to a “Sour Cream & Onion” bag in 2013. “It’s about time,” Dwor”
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