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Did Persil green laundry gel, 2.7 L bottle (Israel, 2018) shrink?

Size FactsDid it shrink? Yes
Before2.7 l
After2.5 l
−7.4%smaller
Price per l · observed+5.1%Shelf price ₪36.90 (2.7 L) → ₪35.90 (2.5 L), as recorded by the source.

Before you paid ₪13.67 per l; after, ₪14.36 per l: 5.1% more for the same amount.

How big a cut? The 65th-largest of 100 documented laundry cuts; a bigger cut than 17% of all 1,366 cases in the library. See the biggest cuts →

When
2018 · reported Sep 2018
Country
Israel
Brand
Persil
Category
Laundry
Source
ynet.co.il

Source and evidence

ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) ynet.co.il

Source fetched 2026-10-26. All 54 ynet cases.

Shufersal Sheli: 2.7 L for ₪36.90 (₪13.66/L) in June 2018, 2.5 L for ₪35.90 (₪14.36/L) in September.

Evidence
Typepress shelf-price comparison
Confidencehigh
Size cut alone, at the old price+8.0%

Check the math in the calculator.

What the source says

“המדף לא ירד ב-10% לליטר בהתאם להורדת הכמות, ולכן גילם בדרך כלל התייקרות. לפני מספר חודשים, הנקל סוד שוב החליטה לכווץ את המוצר: הפעם ב-11%, מ-4.5 ליטר ל-4 ליטר, וב-7%, מ-2.7 ליטר ל-2.5 ליטר. מה קרה על המדפים? התייקרות.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Persil green laundry gel, 2.7 L bottle (Israel, 2018) shrink? 2.7 l → 2.5 l”, https://shrinkradar.com/cases/persil-green-laundry-gel-2-7-l-bottle-israel-2018-il-2018.html, accessed 2026-11-05. Original source: ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) (https://www.ynet.co.il/articles/0,7340,L-5352795,00.html).

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