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Did Persil laundry gel, 5 L bottle (Israel, 2016) shrink?

Size FactsDid it shrink? Yes
Before5 l
After4.5 l
−10.0%smaller
Price per l · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 41st-largest of 100 documented laundry cuts (tied with 10 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2016 · reported Sep 2018
Country
Israel
Brand
Persil
Category
Laundry
Source
ynet.co.il

Source and evidence

ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) ynet.co.il

Source fetched 2026-10-26. All 54 ynet cases.

All Persil laundry gels were cut by 10% in 2016 and shelf prices did not fall to match, ynet reported.

Evidence
Typepress shelf-price comparison
Confidencemedium

Check the math in the calculator.

What the source says

“ן בהתאם לגודלו וכעת, כחלק מהמהלך השיווקי, מוצע במחיר זהה לשמפו ולמרכך מהסדרה". פרסיל מתכווץ כל שנתיים, והמחירים עלו כמו פנטן, גם ג'ל הכביסה פרסיל רק הולך וקטן. כל סוגי ג'ל הכביסה של פרסיל הוקטנו ב-2016 מ-5 ליטר ל-4.5 ליטר ומ-3 ליטר ל-2.7 ליטר, הפחתה של 10%. המחיר על המדף לא ירד ב-10% לליטר בהתאם להורדת הכמות, ולכן גילם בדרך כלל התייקרות.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Persil laundry gel, 5 L bottle (Israel, 2016) shrink? 5 l → 4.5 l”, https://shrinkradar.com/cases/persil-laundry-gel-5-l-bottle-israel-2016-il-2016.html, accessed 2026-11-05. Original source: ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) (https://www.ynet.co.il/articles/0,7340,L-5352795,00.html).

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