Did Persil Universal Tiefenrein family pack (Austria) shrink?

Size FactsDid it shrink? Yes
Before100 loads
After90 loads
−10.0%smaller
Price per load · if the price stayed the same+11.1%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 41st-largest of 100 documented laundry cuts (tied with 10 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 2 Oct 2024
Country
Austria
Brand
Persil
Category
Laundry
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

Same box height, slightly narrower. VKI does not date this change; 2024 is when its collection reported it.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh

Check the math in the calculator.

Against official inflation: Eurostat HICP (AT) “household cleaning and maintenance products” changed +1.5% (12 months to Oct 2024). The size cut alone raises the price per load by +11.1% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Bild: VKI Bild: VKI Auch die "Familienpackung" von Persil Universal Tiefenrein ist geschrumpft. Statt 100 Waschgänge sind nur noch 90 enthalten, schreibt uns eine Konsumentin. Die Verpackungshöhe sei gleich geblieben, die Breite habe sich etwas verschmälert.”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

More from Persil

All 8 Persil cases →

Persil products we track

More laundry in Austria

All 5 in the case library →

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Cite this case

ShrinkRadar, “Did Persil Universal Tiefenrein family pack (Austria) shrink? 100 loads → 90 loads”, https://shrinkradar.com/cases/persil-universal-tiefenrein-family-pack-austria-at-2024.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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