Did Persil Universal Megaperls Tiefenrein (Austria) shrink?

Size FactsDid it shrink? Yes
Before1.43 kg
After1.15 kg
−19.6%smaller
Price per kg · observed+24.3%Shelf price €9.99 → €9.99, as recorded by the source.

Before you paid €6.99 per kg; after, €8.69 per kg: 24.3% more for the same amount.

How big a cut? The 17th-largest of 100 documented laundry cuts; a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 2 Oct 2024
Country
Austria
Brand
Persil
Category
Laundry
Source
konsument.at

Source and evidence

Shrinkflation: Mogelpackungen bei Waschmittel und Co. konsument.at

Source fetched 2026-10-20. All 31 Konsument (VKI) cases.

26 loads became 23 at the same €9.99; Henkel cut the recommended dose from 55 g to 50 g. VKI does not date this change; 2024 is when its collection reported it.

Evidence
Typeconsumer organisation (VKI / KONSUMENT: reader reports checked with the manufacturer)
Confidencehigh
Size cut alone, at the old price+24.3%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: Eurostat HICP (AT) “household cleaning and maintenance products” changed +1.5% (12 months to Oct 2024). This pack’s price per kilogram changed +24.3%, 22.9 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Persil Universal Megaperls Und wieder ein Waschmittel. Und wieder Henkel. Einer Leserin fiel auf, dass die Verpackung der Persil Universal Megaperls Tiefenrein von 1,43 kg auf 1,15 kg geschrumpft ist - statt für 26 Waschgänge ist nur noch Pulver für 23 Waschgänge enthalten.”

More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Persil Universal Megaperls Tiefenrein (Austria) shrink? 1.43 kg → 1.15 kg”, https://shrinkradar.com/cases/persil-universal-megaperls-tiefenrein-austria-at-2024.html, accessed 2026-11-05. Original source: Shrinkflation: Mogelpackungen bei Waschmittel und Co. (https://konsument.at/shrinkflation-und-mogelpackungen).

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