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Did Persil green laundry gel, 4.5 L bottle (Israel, 2018) shrink?

Size FactsDid it shrink? Yes
Before4.5 l
After4 l
−11.1%smaller
Price per l · observed+5.5%Shelf price ₪47.90 (4.5 L) → ₪44.90 (4 L), as recorded by the source.

Before you paid ₪10.64 per l; after, ₪11.23 per l: 5.5% more for the same amount.

How big a cut? The joint 37th-largest of 100 documented laundry cuts (tied with 1 other); a bigger cut than 42% of all 1,366 cases in the library. See the biggest cuts →

When
2018 · reported Sep 2018
Country
Israel
Brand
Persil
Category
Laundry
Source
ynet.co.il

Source and evidence

ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) ynet.co.il

Source fetched 2026-10-26. All 54 ynet cases.

Second cut in two years. Mega BaIr sold the 4.5 L for ₪47.90 (₪10.64/L) in June 2018 and the 4 L for ₪44.90 (₪11.22/L): 5.5% more per litre. Rami Levy rose about 5%.

Evidence
Typepress shelf-price comparison
Confidencehigh
Size cut alone, at the old price+12.5%

Check the math in the calculator.

What the source says

“2.7 ליטר, הפחתה של 10%. המחיר על המדף לא ירד ב-10% לליטר בהתאם להורדת הכמות, ולכן גילם בדרך כלל התייקרות. לפני מספר חודשים, הנקל סוד שוב החליטה לכווץ את המוצר: הפעם ב-11%, מ-4.5 ליטר ל-4 ליטר, וב-7%, מ-2.7 ליטר ל-2.5 ליטר. מה קרה על המדפים? התייקרות.”

More from Israel: the Israel shrinkflation tracker has all 65 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Persil green laundry gel, 4.5 L bottle (Israel, 2018) shrink? 4.5 l → 4 l”, https://shrinkradar.com/cases/persil-green-laundry-gel-4-5-l-bottle-israel-2018-il-2018.html, accessed 2026-11-05. Original source: ynet — Tivall, Pantene and Ariel: a flood of downsizing (20 Sep 2018) (https://www.ynet.co.il/articles/0,7340,L-5352795,00.html).

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