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Known cases / Juice & Drinks / Cadbury

Did Cadbury Twirl XL Easter egg shrink?

241 → 218 g −9.5%
Size Facts
Did it shrink?Yes
Before241 g
After
218 g
Cut−9.5%
Hidden unit-price rise at same price+10.6%
When2026
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh

Source: The Guardian — Easter eggs smaller but pricier (theguardian.com). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“A similar move with Cadbury’s Twirl eggs – which now include only two individually wrapped Twirl fingers rather than two full bars – means they have shrunk by 9.5% or 23g to 218g.”

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