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Did Crest 3D White toothpaste tube (2026) shrink?

Size FactsDid it shrink? Yes
Before4.1 oz
After3.3 oz
−19.5%smaller
Price per oz · if the price stayed the same+24.2%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 6th-largest of 18 documented oral care cuts; a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2025–2026 · reported 18 Mar 2026
Country
United States
Brand
Crest
Category
Oral Care
Source
wcpo.com

Source and evidence

Smaller Tide bottles, same price? P&G says there’s more to the story wcpo.com

Source fetched 2026-10-21.

WCPO: the average price stayed roughly the same while the standard tube went from 4.1 oz (August 2025) to 3.3 oz, and the 4.1 oz tube could no longer be found. P&G asked to double-check which item was meant and said Crest comes in many sizes.

Evidence
TypeTV station consumer report (WCPO tracked sizes and prices at Target, Walmart and Kroger)
Confidencemedium

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “hair, dental, shaving, and miscellaneous personal care products” changed +2.6% (12 months to Mar 2026). The size cut alone raises the price per ounce by +24.2% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…to help consumers use the right amount for their loads.Crest ToothpasteI also tracked Crest 3D White toothpaste and observed a similar packaging shift. In August, the standard tube size was 4.1 ounces. While the average price has remained roughly the same, the tube size has since decreased to 3.3 ounces.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: toothpaste shrinkflation, every documented case in one place, brand by brand. Also: toothpaste, deodorant and personal care shrinkflation.

More from Crest

All 7 Crest cases →

Crest products we track

Crest brand page →

More oral care in United States

All 10 in the case library →

Newest in oral care

Toothpaste shrinkflation →

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Cite this case

ShrinkRadar, “Did Crest 3D White toothpaste tube (2026) shrink? 4.1 oz → 3.3 oz”, https://shrinkradar.com/cases/crest-3d-white-toothpaste-tube-2026-us-2025-2026.html, accessed 2026-11-05. Original source: Smaller Tide bottles, same price? P&G says there’s more to the story (https://www.wcpo.com/money/consumer/dont-waste-your-money/smaller-tide-bottles-same-price-p-g-says-theres-more-to-the-story).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.