Known cases / Oral Care / Colgate
Did Colgate Triple Action Toothpaste shrink?
100 → 75 ml −25.0%Size Facts
Before100 ml
After
75 ml
Hidden unit-price rise at same price+33.3%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/honey-they-shrunk-the-groceries-which-reveals-more-victims-of-shrinkflation-and-ski (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“om six to five in a pack at Asda, Morrisons, Ocado and Tesco Coffee Mate Original Whitener - from 500g to 450g at Tesco Colgate Triple Action Toothpaste - from 100ml to 75ml at Aldi, Asda, Lidl, Morrisons, Sainsbury’s and Tesco Kettle Chips Sea Salt and Crushed Black Peppercorns Crisps - from”
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