Known cases / Oral Care / Colgate
Did Colgate shrink?
8.2 → 8 oz −2.4%Size Facts
Before8.2 oz
After
8 oz
Hidden unit-price rise at same price+2.5%
When2016
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again — 2016 (part 2) (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Colgate is just in the process now of reducing the size of its largest tube of regular toothpaste from 8.2 ounces to 8.0 ounces”
Other documented cases
- 🇬🇧 Oral Care · 2023
Colgate Triple Action Toothpaste
100 → 75 ml −25.0%Source: which.co.uk - 🇬🇧 Oral Care · 2023
Aquafresh Complete Care toothpaste
100 → 75 ml −25.0%Source: which.co.uk - 🇩🇪 Oral Care · 2020
Sensodyne ProSchmelz Tägliche Zahnpasta
100 → 75 ml −25.0%Source: vzhh.de - 🇬🇧 Oral Care · 2023
Listerine Fresh Burst mouthwash
600 → 500 ml −16.7%Source: which.co.uk - 🇩🇪 Oral Care · 2023
Listerine Mundspülung Total Care Zahnfleisch-Schutz
600 → 500 ml −16.7%Source: vzhh.de - 🇺🇸 Oral Care · 2016
Crest Pro Health
6 → 5.1 oz −15.0%Source: mouseprint.org