Known cases / Oral Care / Crest
Did Crest Pro Health shrink?
6 → 5.1 oz −15.0%Size Facts
Before6 oz
After
5.1 oz
Hidden unit-price rise at same price+17.6%
When2016
CountryUnited States
Evidenceconsumer-advocate report (photo of old/new packages)
Confidencehigh
Source: Mouse Print* — Here We Downsize Again – 2016 (Part 3) (mouseprint.org). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Following a downsizing by Colgate a few months earlier, could other brands be far behind? Sure enough, Crest Pro Health shrunk from 6 ounces to 5.1 ounces. (Thanks for the tip, Wayne L.) Even dollar store, old time favorite Pepsodent was downsized. (Thanks for the tip, Richard G.)”
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