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Did Crest Pro-Health toothpaste (2017) shrink?

Size FactsDid it shrink? Yes
Before5.1 oz
After4.6 oz
−9.8%smaller
Price per oz · if the price stayed the same+10.9%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 12th-largest of 18 documented oral care cuts (tied with 2 others); a bigger cut than 31% of all 1,366 cases in the library. See the biggest cuts →

When
2017 · reported 10 Apr 2017
Country
United States
Brand
Crest
Category
Oral Care
Source
mouseprint.org

Source and evidence

Here We Downsize Again – 2017 (Part 1) – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

What the source says

“…the size of their tubes. *MOUSE PRINT: Unbelievably, over the past couple of years, the tubes have gone from a full six ounces to 5.1 ounces last year, and now a measly 4.6 ounces. At this rate, they will be travel-size before you know it. We asked P&G why the product was being downsized again.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: toothpaste shrinkflation, every documented case in one place, brand by brand. Also: toothpaste, deodorant and personal care shrinkflation.

More from Crest

All 7 Crest cases →

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Crest brand page →

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All 10 in the case library →

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Cite this case

ShrinkRadar, “Did Crest Pro-Health toothpaste (2017) shrink? 5.1 oz → 4.6 oz”, https://shrinkradar.com/cases/crest-pro-health-toothpaste-2017-us-2017.html, accessed 2026-11-05. Original source: Here We Downsize Again – 2017 (Part 1) – Mouse Print* (https://www.mouseprint.org/2017/04/10/here-we-downsize-again-2017-part-1/).

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